Internet Marketing And A Future Financial Focus
By: Scott Lindsay
One of the prime motivations for Internet marketing is that you don?t want to be in the same place you are right now - in 12 months.
In every business the predominant idea is to set goals that help you conduct business smarter, learn lessons faster and bring more business to your site.
The problem is many entrepreneurs tend to stay focused on their bottom line and to product fulfillment issues. By doing so they may indeed find themselves in the same place 12 months from now. They may also find their business has declined in total sales revenue.
How is that possible?
This is an interesting question especially when, from all appearances, the business owner IS paying attention to their business and that the sales are brisk. It can also seem baffling when it appears that the business owner is busier than they have ever been.
The problem may be that some of the details of business should be delegated to other employees, especially if the business is of significant size.
The sad truth is some business owners are spending too much time in the mailroom and not enough time in long-term strategic planning. Online business grows as new ideas are developed and implemented.
It is not unlike an architect spending all his or her time developing the entryway of a new luxury hotel while failing to draw up plans for the rest of the building. It looks nice from the outside, but the inside is in disarray.
What this means, in the broadest terms, is that you need to pay attention to all aspects of your online business. If you don?t feel adequate to manage certain aspects of the business then find someone who can. When you neglect certain aspects of your business you will almost always run the risk of a loss of long-term business. You will also be subjected to feast or famine cycles where you may have more work than you can handle for a period of time and not enough work for an equal or greater length of time.
It?s a given that you find your business to be an important part of your life. You have invested a lot in the success of your business and that investment is too great to simply allow glaring marketing omissions to go unchallenged.
Sometimes business owners adopt an out of sight - out of mind mentality. They avoid those things that are not on their immediate radar. They push back all those things that are not fires to attend only the tyranny of the urgent.
Internet marketing is one of the very first things to be cast from view for many businesses. The reason this is true is because the role of marketing seems to have little intrinsic value for those online shops that are currently doing a brisk business. It appears to be a sign that they did everything right and can move on to the role of bean counter.
Learn the art of balancing your business interests and include marketing as a prime component for achieving future goals.
Rabu, 30 Juli 2008
Internet Marketing Companies Online Marketing Degree Online Marketing Service
Internet Marketing Companies Online Marketing Degree Online Marketing Service
By: Jan Michael Balasa
ONLINE MARKETING SERVICE
Online Marketing Service, also referred to as Internet marketing service is about using the Internet as another channel to market your business or organization. It?s about broadening your Web visibility, attracting qualified visitors to your website or getting interested people to email or call without even needing to come to your site. When visitors do come, through on-site marketing efforts and strong features, you lead them to do what you want them to do: fill out a form, register for an event or make a purchase from you through the internet usage. Some people would be eased to make their necessary work about their company by providing online worker from other place to make their job more easy to do.
Online Marketing Service builds, executes and measures direct response strategies using the Internet. Some key areas that the company should consider to concentrate on are acquisition of specific information, retention of the data being given on the site, awareness of how the site should be handled, optimization of the site content and behavior, and conversion of details through a more useful resource to the users online.
Here are some of the processes that the company should consider in getting their online marketing more effective:
1. Define Your Goal - work together with every member of your company to help clearly define exactly what it is you want to accomplish towards a more fruitful future using the online marketing service and how to set up goals which are important to the company.
2. Develop the Plan ? the company should develop strategic, effective and measurable direct response marketing plans designed to achieve the company goals. Through the company's efforts of each member, a more suitable and easy way of conducting the plan can be performed.
3. Execute the Plan - provide capable and experienced project management throughout the entire implementation process. Each member of the company should be reliable, thorough, well-connected, and determined to make satisfied clients that are connected to the company. With these at hand, satisfied clients are willing to cooperate and pay more for the efforts of the company.
4. Measure the Results - No online marketing campaign is complete without measuring the results. Internet marketing strategies take tracking and measuring of the clients website advertisements before implementation occurs. This way, the company can measure their effectiveness to the clients as well as how better they know their company's effectiveness in the process. With the good results that the company is displaying, more and more clients are willing to be with the company and won't have second thoughts of paying a good amount for a good service that the company offers. Clients' satisfaction are very vital when it comes to consideration about the company's main goal.
ONLINE MARKETING DEGREE
Online Marketing Degree generally refers to the degrees that are offered in the internet through advertisements and well-presented by different courses that are being offered by the colleges and universities throughout the globe. It most likely want to prepare individuals in undertaking and managing the process of developing consumer audiences and moving products from producers to consumers by the use of the internet.
A more easy way to determine whether you're making the right decision in improving and pursuing your career as student is to continue studying and taking one of the major courses that the college or university offers. Online Marketing Degree includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Many colleges and universities have come up with the idea of advertising their different online courses because through this, a more practical, faster and easier way of advertising through the web can be seen and noticed. They will no longer have to make certain advertisements through television and radios just around their country but through online marketing service. The degrees that they offer will be seen by anyone from anywhere around the globe by the use of the internet. An effective way of advertising without the high costing.
A slight example on the online marketing degree is the Bachelor of Science in Business Administration ? Marketing (B.S.B.A./MKT.) which puts working professionals on a clear path to lifelong learning and success. Maximizing their career opportunities, making important contributions to the profession, reaching the potential?that define success.
Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, the students will gain knowledge and experience in areas vital to business and society. This concentration will help the students develop insights into an organization?s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.
Another example of an online marketing degree is the Master of Business Administration in Marketing (M.B.A./MKT.), it provides students with the ability to examine the relationship between marketing and corporate strategy and the tools necessary for developing and implementing strong marketing tactics throughout the companies in which they work. Through a hands-on curriculum including case analyses, this specialization lays the practical groundwork necessary for students interested in strengthening or furthering their career as a marketing professional or decision maker.
INTERNET MARKETING COMPANIES
Internet Marketing is a broad term that can include everything from pay-per-click management to a full-blown online marketing campaign that builds traffic and tracks site visitors to increase conversions from all mediums. Internet Marketing can be thought as encompassing all of the following disciplines: search engine optimization, pay-per-click management, link building and affiliate marketing.
Internet Marketing Companies work solely towards getting their client?s product or services marketed online, and this is really becoming something that modern businesses can?t live without. Obviously, an Internet marketing company can?t use the same techniques that a traditional advertising agency would use, such as television commercials and special promotions.
The things that an Internet marketing company can do are pretty amazing, though, because the costs are fairly low and the results can potentially reach a global audience. The interactive nature of Internet marketing, which allows businesses to draw out an instant response from potential customers, is a unique quality of the medium. Internet marketing companies can bring creative and technical aspects together, including design, development, advertising and sales. Internet marketing methods include search engine optimization, pay per click management, display advertising, email marketing, interactive advertising, blog marketing, and viral marketing.
The services that an Internet marketing Company offers aren?t always something tangible that people can see, although things like banner ads and social media marketing (using sites like MySpace) are quite visible. Things like search engine optimization and pay per click management are more intangible, but they help promote a website by placing it where people will see it when they are looking for that type of product or service. Internet marketing companies grow and promote an organization using online media.
An Internet marketing company does not simply build a website or promote a website? They make that website visible to people who are likely to become real paying customers. For some reasons, people are making easier ways of advertising their products and news through the Internet because of its lower cost and its effectiveness. Consumers can see the products and massive orders and requests could be in any instant on line with the company which provides the products.
An online marketing campaign is necessary these days with the Internet become bigger and bigger by the day. Therefore, it is crucial to hire an effective Internet marketing company to help your business achieve the online results you are looking for.
Since the advent of the World Wide Web, there have been many new evolutions to online marketing. Thankfully, there are many Internet marketing companies that can show you the ropes about the industry so that you can capitalize with your online venture.
There is a wide variety of items that a quality Internet marketing company can provide to your business. One of the main sources of online marketing is in search engine optimization, commonly referred to as SEO. This process simply refers to the act of ensuring that your website appears in the top of the major search engines such as Google, Yahoo and MSN. This is achieved by submitting articles and keyword phrases all over the Internet because the more links that your website has on the Net, the higher your search engine ranking will be. Since most customers will choose to use the services of a company that is among the top ten in the search engines, SEO can work wonders for your online venture.
However, an Internet marketing company also has many other services that can benefit your business. Many of these particular companies also provide website designing and graphic design help that will make your website much more appealing to the public. If you search hard enough, you will be able to find a quality company that will produce your website from the ground up and then use SEO to ensure that your site gets the recognition it deserves.
By: Jan Michael Balasa
ONLINE MARKETING SERVICE
Online Marketing Service, also referred to as Internet marketing service is about using the Internet as another channel to market your business or organization. It?s about broadening your Web visibility, attracting qualified visitors to your website or getting interested people to email or call without even needing to come to your site. When visitors do come, through on-site marketing efforts and strong features, you lead them to do what you want them to do: fill out a form, register for an event or make a purchase from you through the internet usage. Some people would be eased to make their necessary work about their company by providing online worker from other place to make their job more easy to do.
Online Marketing Service builds, executes and measures direct response strategies using the Internet. Some key areas that the company should consider to concentrate on are acquisition of specific information, retention of the data being given on the site, awareness of how the site should be handled, optimization of the site content and behavior, and conversion of details through a more useful resource to the users online.
Here are some of the processes that the company should consider in getting their online marketing more effective:
1. Define Your Goal - work together with every member of your company to help clearly define exactly what it is you want to accomplish towards a more fruitful future using the online marketing service and how to set up goals which are important to the company.
2. Develop the Plan ? the company should develop strategic, effective and measurable direct response marketing plans designed to achieve the company goals. Through the company's efforts of each member, a more suitable and easy way of conducting the plan can be performed.
3. Execute the Plan - provide capable and experienced project management throughout the entire implementation process. Each member of the company should be reliable, thorough, well-connected, and determined to make satisfied clients that are connected to the company. With these at hand, satisfied clients are willing to cooperate and pay more for the efforts of the company.
4. Measure the Results - No online marketing campaign is complete without measuring the results. Internet marketing strategies take tracking and measuring of the clients website advertisements before implementation occurs. This way, the company can measure their effectiveness to the clients as well as how better they know their company's effectiveness in the process. With the good results that the company is displaying, more and more clients are willing to be with the company and won't have second thoughts of paying a good amount for a good service that the company offers. Clients' satisfaction are very vital when it comes to consideration about the company's main goal.
ONLINE MARKETING DEGREE
Online Marketing Degree generally refers to the degrees that are offered in the internet through advertisements and well-presented by different courses that are being offered by the colleges and universities throughout the globe. It most likely want to prepare individuals in undertaking and managing the process of developing consumer audiences and moving products from producers to consumers by the use of the internet.
A more easy way to determine whether you're making the right decision in improving and pursuing your career as student is to continue studying and taking one of the major courses that the college or university offers. Online Marketing Degree includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Many colleges and universities have come up with the idea of advertising their different online courses because through this, a more practical, faster and easier way of advertising through the web can be seen and noticed. They will no longer have to make certain advertisements through television and radios just around their country but through online marketing service. The degrees that they offer will be seen by anyone from anywhere around the globe by the use of the internet. An effective way of advertising without the high costing.
A slight example on the online marketing degree is the Bachelor of Science in Business Administration ? Marketing (B.S.B.A./MKT.) which puts working professionals on a clear path to lifelong learning and success. Maximizing their career opportunities, making important contributions to the profession, reaching the potential?that define success.
Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, the students will gain knowledge and experience in areas vital to business and society. This concentration will help the students develop insights into an organization?s marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet.
Another example of an online marketing degree is the Master of Business Administration in Marketing (M.B.A./MKT.), it provides students with the ability to examine the relationship between marketing and corporate strategy and the tools necessary for developing and implementing strong marketing tactics throughout the companies in which they work. Through a hands-on curriculum including case analyses, this specialization lays the practical groundwork necessary for students interested in strengthening or furthering their career as a marketing professional or decision maker.
INTERNET MARKETING COMPANIES
Internet Marketing is a broad term that can include everything from pay-per-click management to a full-blown online marketing campaign that builds traffic and tracks site visitors to increase conversions from all mediums. Internet Marketing can be thought as encompassing all of the following disciplines: search engine optimization, pay-per-click management, link building and affiliate marketing.
Internet Marketing Companies work solely towards getting their client?s product or services marketed online, and this is really becoming something that modern businesses can?t live without. Obviously, an Internet marketing company can?t use the same techniques that a traditional advertising agency would use, such as television commercials and special promotions.
The things that an Internet marketing company can do are pretty amazing, though, because the costs are fairly low and the results can potentially reach a global audience. The interactive nature of Internet marketing, which allows businesses to draw out an instant response from potential customers, is a unique quality of the medium. Internet marketing companies can bring creative and technical aspects together, including design, development, advertising and sales. Internet marketing methods include search engine optimization, pay per click management, display advertising, email marketing, interactive advertising, blog marketing, and viral marketing.
The services that an Internet marketing Company offers aren?t always something tangible that people can see, although things like banner ads and social media marketing (using sites like MySpace) are quite visible. Things like search engine optimization and pay per click management are more intangible, but they help promote a website by placing it where people will see it when they are looking for that type of product or service. Internet marketing companies grow and promote an organization using online media.
An Internet marketing company does not simply build a website or promote a website? They make that website visible to people who are likely to become real paying customers. For some reasons, people are making easier ways of advertising their products and news through the Internet because of its lower cost and its effectiveness. Consumers can see the products and massive orders and requests could be in any instant on line with the company which provides the products.
An online marketing campaign is necessary these days with the Internet become bigger and bigger by the day. Therefore, it is crucial to hire an effective Internet marketing company to help your business achieve the online results you are looking for.
Since the advent of the World Wide Web, there have been many new evolutions to online marketing. Thankfully, there are many Internet marketing companies that can show you the ropes about the industry so that you can capitalize with your online venture.
There is a wide variety of items that a quality Internet marketing company can provide to your business. One of the main sources of online marketing is in search engine optimization, commonly referred to as SEO. This process simply refers to the act of ensuring that your website appears in the top of the major search engines such as Google, Yahoo and MSN. This is achieved by submitting articles and keyword phrases all over the Internet because the more links that your website has on the Net, the higher your search engine ranking will be. Since most customers will choose to use the services of a company that is among the top ten in the search engines, SEO can work wonders for your online venture.
However, an Internet marketing company also has many other services that can benefit your business. Many of these particular companies also provide website designing and graphic design help that will make your website much more appealing to the public. If you search hard enough, you will be able to find a quality company that will produce your website from the ground up and then use SEO to ensure that your site gets the recognition it deserves.
Rabu, 09 April 2008
Business Plans: What Are They Used For?
Are you in the mist of developing yourself a business plan? If so, there is a good chance that you are interested in starting up your own business. It has often been said that business plans are vital to the success of starting a new business. Have you heard that before? If so, you may be wondering exactly why business plans are so important.
When it comes to business plans and their importance, you will find that there are a number of different reasons why business plans are important. Perhaps, the best way to go about understanding those reasons is to closely examine business plans, namely what they are used for. Business plans are used for a number of different things; they serve a number of different purposes. In all honesty, it depends on the type of business that you are interested in developing.
Business plans are used by many to obtaining financing for their up and coming businesses. These potential business owners are ones who have business ideas, but they do not have the financing needed to make their dreams become a reality. Instead of giving up on those dreams, a large number of individuals turn to financial lenders or investors for financial assistance. This is where a business plan comes in. Financial lenders and investors don’t just hand out money to any ole person. They, as you likely expect, want to make sure that they will be getting their money back. The only way to do this is to back a business that is sure to be a success. The only problem is that financial lenders and investors aren’t mind readers; that is why they rely on business plans.
When examining a business plan, a financial lender or investor will likely go over it with a fine tooth comb. In fact, they may even want to keep your business plan for a while, to do a little bit of research. That research will likely help them determine whether or not your business idea could turn into a real, profitable business. If so, there is a good chance that you may get the financing that you need. That is why it is extremely important that you not only have a business plan, but a detailed, professional one. You will often find that your business plan is the deciding factor in whether or not you get the financing that you need.
In addition to using a business plan to obtain business financing, there are many potential business owners who use business plans as guidance. It is no secret that it is difficult to develop a business on a whim. Doing so may mean leaving out important duties or tasks; duties or tasks that may have a significant impact on your business. That is why, if you are interested in starting a business, you are advised to develop yourself a business plan. That business plan will help to make sure that you have all of your bases covered. Having all of your bases covered is one of the many keys to developing a successful and profitable business.
Guidance and financial backing are just a few of the many ways that business plans are used, but they are the two most important and most common uses. Regardless of what you use your business plan for, in the end, you will be glad that you developed one.
To Your Success
Cody Moya
When it comes to business plans and their importance, you will find that there are a number of different reasons why business plans are important. Perhaps, the best way to go about understanding those reasons is to closely examine business plans, namely what they are used for. Business plans are used for a number of different things; they serve a number of different purposes. In all honesty, it depends on the type of business that you are interested in developing.
Business plans are used by many to obtaining financing for their up and coming businesses. These potential business owners are ones who have business ideas, but they do not have the financing needed to make their dreams become a reality. Instead of giving up on those dreams, a large number of individuals turn to financial lenders or investors for financial assistance. This is where a business plan comes in. Financial lenders and investors don’t just hand out money to any ole person. They, as you likely expect, want to make sure that they will be getting their money back. The only way to do this is to back a business that is sure to be a success. The only problem is that financial lenders and investors aren’t mind readers; that is why they rely on business plans.
When examining a business plan, a financial lender or investor will likely go over it with a fine tooth comb. In fact, they may even want to keep your business plan for a while, to do a little bit of research. That research will likely help them determine whether or not your business idea could turn into a real, profitable business. If so, there is a good chance that you may get the financing that you need. That is why it is extremely important that you not only have a business plan, but a detailed, professional one. You will often find that your business plan is the deciding factor in whether or not you get the financing that you need.
In addition to using a business plan to obtain business financing, there are many potential business owners who use business plans as guidance. It is no secret that it is difficult to develop a business on a whim. Doing so may mean leaving out important duties or tasks; duties or tasks that may have a significant impact on your business. That is why, if you are interested in starting a business, you are advised to develop yourself a business plan. That business plan will help to make sure that you have all of your bases covered. Having all of your bases covered is one of the many keys to developing a successful and profitable business.
Guidance and financial backing are just a few of the many ways that business plans are used, but they are the two most important and most common uses. Regardless of what you use your business plan for, in the end, you will be glad that you developed one.
To Your Success
Cody Moya
Sabtu, 29 Maret 2008
Explode Your Holiday Sales With An Internet Marketing Campaign
A 5 Step Internet Marketing Plan That’s Affordable and Effective
Are you planning for explosive sales this year through an effective, organized Internet marketing campaign or are you maintaining your status quo and hoping for the best?
A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, directories and venues is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than search engine submissions alone. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple marketing campaign in the space of a dedicated day.
A Five Step Marketing Plan follows, created by in the trenches experience with Internet marketing for small business. By doing each of the actions, you'll end up with an effective holiday marketing campaign, creating a marketing plan that can be implemented immediately and begin reaping you sales successes.
Internet Marketing Plan Step 1 - Defining Your Customer
Defining your customer is as important as defining your products or naming your business.
If you have not yet done a marketing plan within your business plan, then you need to do this exercise. If you already have this in your business plan, you can skip ahead to Step 2.
Action:
Answer these questions as honestly as you can. In other words, don't project your expectations or hopes on them. What is your perfect, solid customer really like?
Is my perfect customer male or female?
Does my perfect customer work out of the home or in the home?
What is the job profile of my perfect customer - an executive, manager, worker, entrepreneur, stay-at-home parent, etc.
What is the net household income of my perfect customer?
What level of education does my perfect customer have?
Does my perfect customer have room in her spending budget for my product/service on a one time, occasional or constant basis?
How do my perfect customers use my product/service - do they buy it for themselves or as a gift?
Does my perfect customer spend a lot, some or minimal time on the Internet?
Where does my perfect customer look for my product/service? Both online and in physical locations?
Once you have this written out, you should have a good picture of where to start looking to place your message and how to write your message copy.
Internet Marketing Plan Step 2 - Choosing Your Targets
Now, where are you going to post your ads? A coordinated effort across several sites and venues commonly frequented by your customers is the most effective marketing campaign. If you are seen in several places your visibility and retained message is much stronger. Complementary sites that you can help cross-promote to your visitors, who will then see you there too, will provide excellent reinforcement of your message. Holiday specific sites that are well promoted are excellent areas to consider.
When considering a site or newsletter for your ad, look at factors such as traffic, search engine placement, external linking (how many places link to it), quality of current ads and types of messages being presented in current ads. Are there many competitors of yours already or is the advertising of a complementary nature to your business? Are the ads completely unrelated to your business and to the intended traffic of the site? These are all clues to measure a best fit of your message to the traffic of the site.
Pay-Per-Click (PPC) advertising is another consideration for your Internet marketing campaign but can be daunting for someone new to this form. If you're new to PPC, stick to places that allow you to set limits on daily expenditures. Google is a good example. This will also help you to experiment and determine the most effective keywords by paying close attention to the statistics of the PPC campaign.
Conversion rates are an important measuring tool. What you need to do is determine what exactly you want to measure for your marketing campaign. Is it sales orders? Newsletter subscribers? Downloads of your free e-book? A conversion rate is the number of click-throughs it takes to achieve your target measurement. Your page may have 1000 hits, 14 clicks and 1 sale in a day. Your conversion rate is 1:14 or 7.1%. In other words, 7.1% of the clicks are generating a sale during this period.
Close monitoring of your conversion rates will quickly tell you what is working and what is not. Don't hesitate to change, tweak or modify your ads if needed. This is a process in constant motion until you find the best fit. Remember too, an ad may work superbly in one place but not in another.
Action:
Create a spreadsheet or document that you will enter in all the sites and venues that are a consideration in your Internet marketing campaign. You can find a free version of a spreadsheet file called the "Ad Planning Guide" to help you get started at Under the Awning and look under "Gifts & Specials".
Part 2: More of The 5 Step Internet Marketing Plan
Here are the last three steps for creating an effective Internet marketing campaign.
Internet Marketing Plan Step 3 - Budget
While some folks think this should be the first step, realistically you can better create the budget for your marketing plan when you have a good idea of the costs involved. That can only be done once you've figured out your targets. You probably already have a figure in mind of how much you can really spend, so go back to your marketing campaign sheet and total up the costs of all the ad spots you'd like to do. Chances are that total will exceed your overall spending limit.
Action:
Now go through that list and prioritize the ads in terms of where you think you'll get the most exposure and results that fit within your budget. Move the others into a holding list.
Marketing Plan
Extensive Marketing Plan Template Download it Now & Get the Job Done!
BizTree.com
Remember, as the ads start to pull in results you can always go back and expand your marketing campaign from that holding list.
If you are engaged in pay-per-click advertising, check in daily for the first week or so and monitor your results to ensure you are paying for results.
Don't forget to consider ad swaps and bartering as part of your payment and marketing budget. Many sites will swap newsletter ads or banner ads for similar placement on your site. It never hurts to ask.
Internet Marketing Plan Step 4 - Creating Your Ad Content
Internet marketing works best when you focus only on one or two things. You may have a variety of products but pick one or two items that are good sellers and have a solid appeal to your target market for your marketing campaign.
Next ask yourself, "What am I selling"? It's rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you're selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you're selling beauty.
The most successful ads use words that relate to the customer. Use You and Yours and never put the focus on Me, Mine, Our, My or We. Create several emotional words associated with the product - fun, comforting, relaxing, stimulating, addictive - and use at least one of them in the ad.
Coupons are also an effective marketing tool. They can be easily tracked either manually or by an automated shopping cart system. Use different codes for different advertising locations and you'll quickly see which ones get the best attention.
Action:
Create a text ad for each item in your Internet marketing campaign, making sure to hit at least one to three prime keywords in the text. Text ads typically run 60 characters wide by 3, 5, 7 or 10 lines long.
Once you have your text ads, go through your banner inventory. Do you need to update them with a holiday specific message? Does every image have an appropriate ALT tag? Is the graphic properly optimized for size (under 20-50kb) and resolution (72dpi)?
Internet Marketing Plan Step 5 - Tracking & Monitoring Your Ads
Tracking and reacting to your campaign's successes are critical in maintaining an effective marketing campaign. From your website stats to PPC stats, there are many ways to determine what is working and what isn't. By paying attention you'll learn volumes about your ads and how to hone them for best results.
Tracking tricks include using specific coupon or sales codes for each ad placement, setting up separate entry pages on your site for each ad, and utilizing a service that helps track activity. For example, a mall directory like Under the Awning gives you performance stats on your product listings. There are advertising management services that help you to track ad performance, such as phpAdsNew, a free service that is relatively easy to implement and gives powerful ad tracking management and support.
Action:
On a daily basis for the first two weeks, review the results of your various ads. Write them up in your tracking sheet and look for any trends or patterns. Which ones are performing, where and why? If some aren't working, replace them with others that are or try another from your hold list. Once you settle into a pattern of review and ad management you'll know better how often you need to monitor your marketing campaigns.
Successful holiday Internet marketing campaigns are within the reach of any business, no matter what your budget. By following these basic marketing plan steps and committing to the follow-through, you can create a cost effective marketing campaign with a substantial return on investment.
marketing
Are you planning for explosive sales this year through an effective, organized Internet marketing campaign or are you maintaining your status quo and hoping for the best?
A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, directories and venues is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than search engine submissions alone. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple marketing campaign in the space of a dedicated day.
A Five Step Marketing Plan follows, created by in the trenches experience with Internet marketing for small business. By doing each of the actions, you'll end up with an effective holiday marketing campaign, creating a marketing plan that can be implemented immediately and begin reaping you sales successes.
Internet Marketing Plan Step 1 - Defining Your Customer
Defining your customer is as important as defining your products or naming your business.
If you have not yet done a marketing plan within your business plan, then you need to do this exercise. If you already have this in your business plan, you can skip ahead to Step 2.
Action:
Answer these questions as honestly as you can. In other words, don't project your expectations or hopes on them. What is your perfect, solid customer really like?
Is my perfect customer male or female?
Does my perfect customer work out of the home or in the home?
What is the job profile of my perfect customer - an executive, manager, worker, entrepreneur, stay-at-home parent, etc.
What is the net household income of my perfect customer?
What level of education does my perfect customer have?
Does my perfect customer have room in her spending budget for my product/service on a one time, occasional or constant basis?
How do my perfect customers use my product/service - do they buy it for themselves or as a gift?
Does my perfect customer spend a lot, some or minimal time on the Internet?
Where does my perfect customer look for my product/service? Both online and in physical locations?
Once you have this written out, you should have a good picture of where to start looking to place your message and how to write your message copy.
Internet Marketing Plan Step 2 - Choosing Your Targets
Now, where are you going to post your ads? A coordinated effort across several sites and venues commonly frequented by your customers is the most effective marketing campaign. If you are seen in several places your visibility and retained message is much stronger. Complementary sites that you can help cross-promote to your visitors, who will then see you there too, will provide excellent reinforcement of your message. Holiday specific sites that are well promoted are excellent areas to consider.
When considering a site or newsletter for your ad, look at factors such as traffic, search engine placement, external linking (how many places link to it), quality of current ads and types of messages being presented in current ads. Are there many competitors of yours already or is the advertising of a complementary nature to your business? Are the ads completely unrelated to your business and to the intended traffic of the site? These are all clues to measure a best fit of your message to the traffic of the site.
Pay-Per-Click (PPC) advertising is another consideration for your Internet marketing campaign but can be daunting for someone new to this form. If you're new to PPC, stick to places that allow you to set limits on daily expenditures. Google is a good example. This will also help you to experiment and determine the most effective keywords by paying close attention to the statistics of the PPC campaign.
Conversion rates are an important measuring tool. What you need to do is determine what exactly you want to measure for your marketing campaign. Is it sales orders? Newsletter subscribers? Downloads of your free e-book? A conversion rate is the number of click-throughs it takes to achieve your target measurement. Your page may have 1000 hits, 14 clicks and 1 sale in a day. Your conversion rate is 1:14 or 7.1%. In other words, 7.1% of the clicks are generating a sale during this period.
Close monitoring of your conversion rates will quickly tell you what is working and what is not. Don't hesitate to change, tweak or modify your ads if needed. This is a process in constant motion until you find the best fit. Remember too, an ad may work superbly in one place but not in another.
Action:
Create a spreadsheet or document that you will enter in all the sites and venues that are a consideration in your Internet marketing campaign. You can find a free version of a spreadsheet file called the "Ad Planning Guide" to help you get started at Under the Awning and look under "Gifts & Specials".
Part 2: More of The 5 Step Internet Marketing Plan
Here are the last three steps for creating an effective Internet marketing campaign.
Internet Marketing Plan Step 3 - Budget
While some folks think this should be the first step, realistically you can better create the budget for your marketing plan when you have a good idea of the costs involved. That can only be done once you've figured out your targets. You probably already have a figure in mind of how much you can really spend, so go back to your marketing campaign sheet and total up the costs of all the ad spots you'd like to do. Chances are that total will exceed your overall spending limit.
Action:
Now go through that list and prioritize the ads in terms of where you think you'll get the most exposure and results that fit within your budget. Move the others into a holding list.
Marketing Plan
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Remember, as the ads start to pull in results you can always go back and expand your marketing campaign from that holding list.
If you are engaged in pay-per-click advertising, check in daily for the first week or so and monitor your results to ensure you are paying for results.
Don't forget to consider ad swaps and bartering as part of your payment and marketing budget. Many sites will swap newsletter ads or banner ads for similar placement on your site. It never hurts to ask.
Internet Marketing Plan Step 4 - Creating Your Ad Content
Internet marketing works best when you focus only on one or two things. You may have a variety of products but pick one or two items that are good sellers and have a solid appeal to your target market for your marketing campaign.
Next ask yourself, "What am I selling"? It's rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling fishing rods, for example, you're selling the excitement of successfully landing that monster in the lake. If you are selling cosmetics, you're selling beauty.
The most successful ads use words that relate to the customer. Use You and Yours and never put the focus on Me, Mine, Our, My or We. Create several emotional words associated with the product - fun, comforting, relaxing, stimulating, addictive - and use at least one of them in the ad.
Coupons are also an effective marketing tool. They can be easily tracked either manually or by an automated shopping cart system. Use different codes for different advertising locations and you'll quickly see which ones get the best attention.
Action:
Create a text ad for each item in your Internet marketing campaign, making sure to hit at least one to three prime keywords in the text. Text ads typically run 60 characters wide by 3, 5, 7 or 10 lines long.
Once you have your text ads, go through your banner inventory. Do you need to update them with a holiday specific message? Does every image have an appropriate ALT tag? Is the graphic properly optimized for size (under 20-50kb) and resolution (72dpi)?
Internet Marketing Plan Step 5 - Tracking & Monitoring Your Ads
Tracking and reacting to your campaign's successes are critical in maintaining an effective marketing campaign. From your website stats to PPC stats, there are many ways to determine what is working and what isn't. By paying attention you'll learn volumes about your ads and how to hone them for best results.
Tracking tricks include using specific coupon or sales codes for each ad placement, setting up separate entry pages on your site for each ad, and utilizing a service that helps track activity. For example, a mall directory like Under the Awning gives you performance stats on your product listings. There are advertising management services that help you to track ad performance, such as phpAdsNew, a free service that is relatively easy to implement and gives powerful ad tracking management and support.
Action:
On a daily basis for the first two weeks, review the results of your various ads. Write them up in your tracking sheet and look for any trends or patterns. Which ones are performing, where and why? If some aren't working, replace them with others that are or try another from your hold list. Once you settle into a pattern of review and ad management you'll know better how often you need to monitor your marketing campaigns.
Successful holiday Internet marketing campaigns are within the reach of any business, no matter what your budget. By following these basic marketing plan steps and committing to the follow-through, you can create a cost effective marketing campaign with a substantial return on investment.
marketing
How to Find and Master a Niche Market
Niche Marketing Can Be Your Ticket to Success
One common path to success for many small businesses is establishing themselves in a niche market. Because no matter how hard they try, no large retailer can be all things to all people, there are always going to be segments of the population whose needs for particular products and/or services are going unmet – leaving room for the small business to succeed by meeting those needs.
So how can your small business capitalize on these unmet needs and find and dominate your own niche market? Concentrate on these four basic concepts for niche marketing success:
1. A unique product or service.
For starters, if you’re going to master a niche market, you need to have a unique product or service. Ideally, you want to be the only one selling what you’re selling.
The trick to coming up with such a product or service is to “look on the fringes” for unmet needs.
For example, one East Coast entrepreneur’s business consists of creating hand-made medieval outfits. Large retailers and even shops specializing in costumes don’t supply these types of garments.
Don’t forget that processes can be products as well. They’re ubiquitous now, but someone once looked at an inkjet printer cartridge and came up with the idea and the process for refilling them. Need help getting started with this sort of idea spotting? 7 Sources of Business Ideas will spark your thinking.
2. A marketable product or service.
You can create all kinds of wonderful and wonky products and/or services but if no one wants what you’ve produced, what’s the point? Maybe there’s no one selling fried insects from a vending cart on your street, but that doesn’t mean it’s a good idea. The niche market of people who enjoy eating fried insects in this country is so small they wouldn’t even fill a phone booth.
There has to be enough of a demand for your product or service for your business to make a profit. How do you find out? By trial and error or by conducting extensive market research.
I, of course, recommend the latter. If you want to know if there’s a market for dog coats, bamboo flooring or counseling for the Blackberry addicted, the best way to find out is to get out there and ask. Making or buying a lot of something and throwing up a Web site to see if there’s any interest in what you’re doing is for people who don’t want to make money.
3. Choose a niche market that’s available.
Remember, niche markets tend to be smaller so there’s only room for so many players. When it comes to niche marketing, if you try to jump on a bandwagon, you’re only going to fall off the back. For instance, I mentioned the niche market for gay marriages in Best Business Opportunities 2005.
Before you started such a business yourself, you would certainly need to carefully research the competition and the size of the market to see if a new business in this niche would be viable. It might well be better to find a different niche in the marriage or gay markets and make that niche your own.
4. Market, market, market.
Marketing is perhaps more important for niche market businesses than for any other kind, because the niche market business is by definition, unknown and succeeds or fails on making the connection with exactly the right kind of customer/client. If I open a Starbucks, for example, people know right away what that business is about and what kinds of products to expect. And because Starbuck’s market is “anybody who likes coffee”, they really don’t have to worry much about advertising at this point in the game.
But if I open a business providing naturopathic treatments for pets, selling tub/shower conversions for the elderly or providing virtual assistant services to professional speakers, to give just three examples, people won’t know what to expect or even that my niche business exists at all unless I make the effort to reach and educate them. So market, market, market – and once you have a customer or client, make contact on a regular basis.
A unique product or service that will fulfill the unmet needs of a specific group of people – that’s niche marketing in a nutshell. If you apply all of the four concepts above, your small business will enjoy the powerful competitive advantage that mastering a niche market provides.
One common path to success for many small businesses is establishing themselves in a niche market. Because no matter how hard they try, no large retailer can be all things to all people, there are always going to be segments of the population whose needs for particular products and/or services are going unmet – leaving room for the small business to succeed by meeting those needs.
So how can your small business capitalize on these unmet needs and find and dominate your own niche market? Concentrate on these four basic concepts for niche marketing success:
1. A unique product or service.
For starters, if you’re going to master a niche market, you need to have a unique product or service. Ideally, you want to be the only one selling what you’re selling.
The trick to coming up with such a product or service is to “look on the fringes” for unmet needs.
For example, one East Coast entrepreneur’s business consists of creating hand-made medieval outfits. Large retailers and even shops specializing in costumes don’t supply these types of garments.
Don’t forget that processes can be products as well. They’re ubiquitous now, but someone once looked at an inkjet printer cartridge and came up with the idea and the process for refilling them. Need help getting started with this sort of idea spotting? 7 Sources of Business Ideas will spark your thinking.
2. A marketable product or service.
You can create all kinds of wonderful and wonky products and/or services but if no one wants what you’ve produced, what’s the point? Maybe there’s no one selling fried insects from a vending cart on your street, but that doesn’t mean it’s a good idea. The niche market of people who enjoy eating fried insects in this country is so small they wouldn’t even fill a phone booth.
There has to be enough of a demand for your product or service for your business to make a profit. How do you find out? By trial and error or by conducting extensive market research.
I, of course, recommend the latter. If you want to know if there’s a market for dog coats, bamboo flooring or counseling for the Blackberry addicted, the best way to find out is to get out there and ask. Making or buying a lot of something and throwing up a Web site to see if there’s any interest in what you’re doing is for people who don’t want to make money.
3. Choose a niche market that’s available.
Remember, niche markets tend to be smaller so there’s only room for so many players. When it comes to niche marketing, if you try to jump on a bandwagon, you’re only going to fall off the back. For instance, I mentioned the niche market for gay marriages in Best Business Opportunities 2005.
Before you started such a business yourself, you would certainly need to carefully research the competition and the size of the market to see if a new business in this niche would be viable. It might well be better to find a different niche in the marriage or gay markets and make that niche your own.
4. Market, market, market.
Marketing is perhaps more important for niche market businesses than for any other kind, because the niche market business is by definition, unknown and succeeds or fails on making the connection with exactly the right kind of customer/client. If I open a Starbucks, for example, people know right away what that business is about and what kinds of products to expect. And because Starbuck’s market is “anybody who likes coffee”, they really don’t have to worry much about advertising at this point in the game.
But if I open a business providing naturopathic treatments for pets, selling tub/shower conversions for the elderly or providing virtual assistant services to professional speakers, to give just three examples, people won’t know what to expect or even that my niche business exists at all unless I make the effort to reach and educate them. So market, market, market – and once you have a customer or client, make contact on a regular basis.
A unique product or service that will fulfill the unmet needs of a specific group of people – that’s niche marketing in a nutshell. If you apply all of the four concepts above, your small business will enjoy the powerful competitive advantage that mastering a niche market provides.
Defining Your Niche Market
A Critical Step in Internet Marketing
In my ten years of experience working with clients one thing I've noticed is there are some business owners that have defined their niche market and have a clear picture of whom it is they are marketing to and there are others that tend to waiver or be unsure.
Often business owners view a niche market as narrowing their sales or cutting into a profit margin, so they fear it. The truth is a niche market could be defined as a component that gives your business POWER. A niche market allows you to define who you are marketing to.
When you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. Take for example a car dealership. A car dealership calls me up and tells me they want me to help them develop an Internet Marketing strategy.
My first question as always is "Who are you marketing to?" They answer by telling me they want to market to anyone interested in buying a car. Now let's keep in mind that this car dealership is located in New York. I approach the process by working with the client and explaining to them that although they market to a person in Seattle, because that "person is interested in buying a car" the chances of that person coming from Seattle to New York to purchase that car is a very unlikely. Therefore they've wasted time and money and will more than likely see no return on either. By the time our conversation is finished I've helped them see why narrowing their niche market down to be "anyone interested in buying a car within a 50 mile radius". They now have POWER. They know where to spend time and money to market and their vision is clear. They are now 10 steps ahead of the other car dealership located 20 miles away who is marketing to "anyone interested in buying a car".
There is even a greater importance in having a well-defined niche market when planning your Internet Marketing strategy to achieve Internet Success. The most common misconception about online marketing is that if you build it they will come or having an online business will make you wealthy. Truth is you have to find your niche market to get them to come and you must offer a product or service that they are demanding to reach a level of financial success via the Internet.
Defining your niche market before you embark on your Internet marketing strategy is important for the following 5 reasons.
You have the ability to maximize your marketing budget by targeting your defined niche market. You'll know exactly where to advertise. You'll know where to look to find ezines and related sites that are catering to your market. This gives you a starting point.
Your site can then be optimized for search engines so that your niche market can find you easily.
You are able to cater your site to your niche market.You can develop your site to guide your viewers and help them find solutions or products that you offer that are specific to the problems that your niche market encounters.
A defined niche market makes it easier to develop ideas for new products or services that inherently appeal to your specific niche.
You have an upper-hand in establishing yourself as a leader in your industry.
Do you now see the importance of having a niche market? Are you struggling with who your niche market is? If you answered yes spend some time asking yourself the following questions:
What is it that my current clients have in common?
How do I set myself apart from the competition?
What is different about services or products that I offer?
What are the "extras" that I bring to the market?
The best way to answer these questions is without analyzing them too much. Just write down what it is that first comes to mind. Once you've completed them analyze the answer and it will be easy to define your niche market
In my ten years of experience working with clients one thing I've noticed is there are some business owners that have defined their niche market and have a clear picture of whom it is they are marketing to and there are others that tend to waiver or be unsure.
Often business owners view a niche market as narrowing their sales or cutting into a profit margin, so they fear it. The truth is a niche market could be defined as a component that gives your business POWER. A niche market allows you to define who you are marketing to.
When you know who are you are marketing to it's easy to determine where your marketing energy and dollars should be spent. Take for example a car dealership. A car dealership calls me up and tells me they want me to help them develop an Internet Marketing strategy.
My first question as always is "Who are you marketing to?" They answer by telling me they want to market to anyone interested in buying a car. Now let's keep in mind that this car dealership is located in New York. I approach the process by working with the client and explaining to them that although they market to a person in Seattle, because that "person is interested in buying a car" the chances of that person coming from Seattle to New York to purchase that car is a very unlikely. Therefore they've wasted time and money and will more than likely see no return on either. By the time our conversation is finished I've helped them see why narrowing their niche market down to be "anyone interested in buying a car within a 50 mile radius". They now have POWER. They know where to spend time and money to market and their vision is clear. They are now 10 steps ahead of the other car dealership located 20 miles away who is marketing to "anyone interested in buying a car".
There is even a greater importance in having a well-defined niche market when planning your Internet Marketing strategy to achieve Internet Success. The most common misconception about online marketing is that if you build it they will come or having an online business will make you wealthy. Truth is you have to find your niche market to get them to come and you must offer a product or service that they are demanding to reach a level of financial success via the Internet.
Defining your niche market before you embark on your Internet marketing strategy is important for the following 5 reasons.
You have the ability to maximize your marketing budget by targeting your defined niche market. You'll know exactly where to advertise. You'll know where to look to find ezines and related sites that are catering to your market. This gives you a starting point.
Your site can then be optimized for search engines so that your niche market can find you easily.
You are able to cater your site to your niche market.You can develop your site to guide your viewers and help them find solutions or products that you offer that are specific to the problems that your niche market encounters.
A defined niche market makes it easier to develop ideas for new products or services that inherently appeal to your specific niche.
You have an upper-hand in establishing yourself as a leader in your industry.
Do you now see the importance of having a niche market? Are you struggling with who your niche market is? If you answered yes spend some time asking yourself the following questions:
What is it that my current clients have in common?
How do I set myself apart from the competition?
What is different about services or products that I offer?
What are the "extras" that I bring to the market?
The best way to answer these questions is without analyzing them too much. Just write down what it is that first comes to mind. Once you've completed them analyze the answer and it will be easy to define your niche market
Rabu, 12 Maret 2008
A Crazy new way to increase sales from zero..
In my new book, "Zero Limits," I talk about the unusual therapist who helped heal an entire hospital ward of mentally ill criminals -- without seeing any of them.
I've since learned his method for healing, which involves "cleaning" yourself of all negativity in order to see change in others.
It seems bizarre, but when you take care of your own issues, they disappear in other people.
The whole idea is to love the problems away. You do it by saying "I love you," and a few other statements, non-stop. I've been doing it for two years now and my life is astonishing. I live in an almost moment-by-moment state of bliss.
Once I learned this method, I started to use it on other things besides illness. Since I'm a practical metaphysician and an entrepreneur, I wanted to see if this wild method would work on sales and other bottom line results.
Whenever I would write an article -- much like this one -- I would send love into it.
Whenever I would write another book -- like my new one, "Zero Limits" -- I would keep saying "I love you" in my mind.
What I noticed is my emails and articles would get read and distributed to *millions* of people.
And my book, "Zero Limits," became an Amazon bestseller -- six months *before* it was published.
But I didn't stop there in my testing.
Because I want to be sure this method works for others and not just me, I taught it to my close friends.
Bill Hibbler, coauthor with me of the book "Meet and Grow Rich," was skeptical. But he borrowed a pre-publication copy of my book, "Zero Limits," read it, and started loving his products and his list of subscribers. Here's what he said:
"Sales for Jan 1-4 were 41.39% higher than Dec 1-4. During the four day period in January, I didn't mail my list or launch any new promotion during that time. All I did was clean while reading your book and throughout the day."
Bill went on to tell me he saw sales increase from sites like create-ultimate-ebooks.com -- which he wasn't promoting *at all*.
How is this possible?
How can "cleaning" yourself with a mantra like "I love you" make a difference in your sales?
It appears that there is nothing "out there." The entire world is a projection of what you feel inside.
So, if you feel love, you will attract love. Because love contains gratitude, you attract more things to be grateful for. This is the essence of my book, "The Attractor Factor," and of course of the movie, "The Secret."
You get what you feel.
That's it.
At heart I think you (I) just want love. Well, so does everyone else. When you say "I love you" inside yourself, you cleanse yourself and you radiate an energy that others feel.
The result: more sales.
Still skeptical?
Look at it this way:
Even if this whole method seems totally crazy to you, what harm can come from you saying "I love you" in your mind as you make calls, write emails, deliver pitches, and go about your day?
If nothing else, you'll have better feeling days.
Try it and see.
By the way, "I love you".
I've since learned his method for healing, which involves "cleaning" yourself of all negativity in order to see change in others.
It seems bizarre, but when you take care of your own issues, they disappear in other people.
The whole idea is to love the problems away. You do it by saying "I love you," and a few other statements, non-stop. I've been doing it for two years now and my life is astonishing. I live in an almost moment-by-moment state of bliss.
Once I learned this method, I started to use it on other things besides illness. Since I'm a practical metaphysician and an entrepreneur, I wanted to see if this wild method would work on sales and other bottom line results.
Whenever I would write an article -- much like this one -- I would send love into it.
Whenever I would write another book -- like my new one, "Zero Limits" -- I would keep saying "I love you" in my mind.
What I noticed is my emails and articles would get read and distributed to *millions* of people.
And my book, "Zero Limits," became an Amazon bestseller -- six months *before* it was published.
But I didn't stop there in my testing.
Because I want to be sure this method works for others and not just me, I taught it to my close friends.
Bill Hibbler, coauthor with me of the book "Meet and Grow Rich," was skeptical. But he borrowed a pre-publication copy of my book, "Zero Limits," read it, and started loving his products and his list of subscribers. Here's what he said:
"Sales for Jan 1-4 were 41.39% higher than Dec 1-4. During the four day period in January, I didn't mail my list or launch any new promotion during that time. All I did was clean while reading your book and throughout the day."
Bill went on to tell me he saw sales increase from sites like create-ultimate-ebooks.com -- which he wasn't promoting *at all*.
How is this possible?
How can "cleaning" yourself with a mantra like "I love you" make a difference in your sales?
It appears that there is nothing "out there." The entire world is a projection of what you feel inside.
So, if you feel love, you will attract love. Because love contains gratitude, you attract more things to be grateful for. This is the essence of my book, "The Attractor Factor," and of course of the movie, "The Secret."
You get what you feel.
That's it.
At heart I think you (I) just want love. Well, so does everyone else. When you say "I love you" inside yourself, you cleanse yourself and you radiate an energy that others feel.
The result: more sales.
Still skeptical?
Look at it this way:
Even if this whole method seems totally crazy to you, what harm can come from you saying "I love you" in your mind as you make calls, write emails, deliver pitches, and go about your day?
If nothing else, you'll have better feeling days.
Try it and see.
By the way, "I love you".
Thresholds: Is it serving or selling?
by Dr. Joe Vitale
Most people complain that they don't have enough money.
They look at their bills, they look at their wants and needs, they look at their checkbook, and then they look terrified.
How will they pay their bills?
How will they feed their family?
How will they attract more money?
I'm sure you know the feeling. We've all been there. You may be there right now.
Now what's really curious to me is this:
The movie The Secret and many of the teachers in it offer proven ways to attract money and other material things. This obviously works, given the thousands of testimonials from people who now have money when previously they couldn't find it in a bank with the vault door open.
But some people are complaining that the focus of the movie is only on money or material things. They say it's self-serving. They say it's egotistic.
Do you hear the cultural programming at work?
"Money is bad."
"Taking care of yourself is bad."
"Material things are not spiritual."
Please note the discrepancy: when you want money and at the same time say focusing on it is bad or selfish, you are pushing it away.
Even the fans of the movie are doing this.
Some of the very people who use the Law of Attraction to get out of debt or attract a new car, at a later point only attract so much money before they begin to think they are being selfish. At that point they unconsciously turn off the flow and wonder what happened. They then begin to criticize the movie, too.
It's a strange thing to see.
First, people scramble to find money and worry and fret about it.
Then, they actually learn how to attract it, get some, and begin to complain that money isn't spiritual.
Wait a minute.
Weren't these the same people who wanted money in the first place?
Why was money good when they didn't have it and bad when they finally got it?
All of this is because of people's beliefs.
They hit their threshold of deservingness.
My father plays the lottery. But when the lotto gets to a hundred million dollars, he quits playing. He says that amount is "too much" and "that much money will ruin you."
Winning ninety-nine million is OK but one hundred million isn't?
Again, we're dealing with beliefs.
We're dealing with thresholds of deservingness.
I was at an event once when a fellow called his wife and handed me the phone. He wanted a star of The Secret to surprise her.
I took the call, said my name, and heard her scream.
She was talking to a celebrity. She was giddy with excitement.
But then she started asking me what I was doing to save the world.
This woman had gone from being a fan of The Secret and using what she learned to manifest a few things, to hitting her comfort zone and now not wanting anything else.
What happened?
Another example is this: many of the teachers in the movie The Secret create products and services to help you achieve your goals. When your mindset is open, you thank them for their services. When your mindset is closed, you say they are just "selling."
Well, are they selling or serving?
It's both and it's neither. It depends on your beliefs.
It depends on your threshold of deservingness.
If you think they are taking advantage of you, you call it selling (because you think selling is bad).
If you think they are helping you, you call it serving (because you know serving is good).
Again, it's all about beliefs, and particularly your belief about what you feel you deserve.
That belief creates a threshold that you won't get past without some work.
It reminds me of a question a therapist used to ask patients:
"How good can you stand it?"
Most of us can't stand it really good.
"What will the neighbors think?"
"What will my family think?"
"If it's too good, surely something bad will happen."
"I don't deserve it too good."
"If it's too good, it won't last and I'll be miserable again."
"If I'm happy, I won't do anything to save the planet."
Those are all limiting beliefs.
Your life can be fantastic. Truly amazing. But very often we hit a comfort level and won't go past it. Why? Because of our self-imposed limits.
Because of our threshold of deservingness.
You can deceive yourself with rationalizations and criticisms about The Secret, me, others, the world, etc; but the end result is, you limit your own good.
I keep reminding people that once you get clear, there's not much you can't have, do, or be.
Your goal should always be happiness, what I call spiritual awakening, but the only limits along the way are your own.
How good can you stand it, anyway?
Most people complain that they don't have enough money.
They look at their bills, they look at their wants and needs, they look at their checkbook, and then they look terrified.
How will they pay their bills?
How will they feed their family?
How will they attract more money?
I'm sure you know the feeling. We've all been there. You may be there right now.
Now what's really curious to me is this:
The movie The Secret and many of the teachers in it offer proven ways to attract money and other material things. This obviously works, given the thousands of testimonials from people who now have money when previously they couldn't find it in a bank with the vault door open.
But some people are complaining that the focus of the movie is only on money or material things. They say it's self-serving. They say it's egotistic.
Do you hear the cultural programming at work?
"Money is bad."
"Taking care of yourself is bad."
"Material things are not spiritual."
Please note the discrepancy: when you want money and at the same time say focusing on it is bad or selfish, you are pushing it away.
Even the fans of the movie are doing this.
Some of the very people who use the Law of Attraction to get out of debt or attract a new car, at a later point only attract so much money before they begin to think they are being selfish. At that point they unconsciously turn off the flow and wonder what happened. They then begin to criticize the movie, too.
It's a strange thing to see.
First, people scramble to find money and worry and fret about it.
Then, they actually learn how to attract it, get some, and begin to complain that money isn't spiritual.
Wait a minute.
Weren't these the same people who wanted money in the first place?
Why was money good when they didn't have it and bad when they finally got it?
All of this is because of people's beliefs.
They hit their threshold of deservingness.
My father plays the lottery. But when the lotto gets to a hundred million dollars, he quits playing. He says that amount is "too much" and "that much money will ruin you."
Winning ninety-nine million is OK but one hundred million isn't?
Again, we're dealing with beliefs.
We're dealing with thresholds of deservingness.
I was at an event once when a fellow called his wife and handed me the phone. He wanted a star of The Secret to surprise her.
I took the call, said my name, and heard her scream.
She was talking to a celebrity. She was giddy with excitement.
But then she started asking me what I was doing to save the world.
This woman had gone from being a fan of The Secret and using what she learned to manifest a few things, to hitting her comfort zone and now not wanting anything else.
What happened?
Another example is this: many of the teachers in the movie The Secret create products and services to help you achieve your goals. When your mindset is open, you thank them for their services. When your mindset is closed, you say they are just "selling."
Well, are they selling or serving?
It's both and it's neither. It depends on your beliefs.
It depends on your threshold of deservingness.
If you think they are taking advantage of you, you call it selling (because you think selling is bad).
If you think they are helping you, you call it serving (because you know serving is good).
Again, it's all about beliefs, and particularly your belief about what you feel you deserve.
That belief creates a threshold that you won't get past without some work.
It reminds me of a question a therapist used to ask patients:
"How good can you stand it?"
Most of us can't stand it really good.
"What will the neighbors think?"
"What will my family think?"
"If it's too good, surely something bad will happen."
"I don't deserve it too good."
"If it's too good, it won't last and I'll be miserable again."
"If I'm happy, I won't do anything to save the planet."
Those are all limiting beliefs.
Your life can be fantastic. Truly amazing. But very often we hit a comfort level and won't go past it. Why? Because of our self-imposed limits.
Because of our threshold of deservingness.
You can deceive yourself with rationalizations and criticisms about The Secret, me, others, the world, etc; but the end result is, you limit your own good.
I keep reminding people that once you get clear, there's not much you can't have, do, or be.
Your goal should always be happiness, what I call spiritual awakening, but the only limits along the way are your own.
How good can you stand it, anyway?
Kamis, 28 Februari 2008
A New Way to Easily Achieve Your Goals
by Dr. Joe Vitale
www.mrfire.com
I've learned at least two things about achieving goals: There is an easy way and a hard way.
The hard way is to work night and day, stay obsessed, rarely sleep, and never give up.
Since everyone talks about the hard way, I want to address the easy way. After all, why struggle if you don't have to?
I've used the easy way to create bestselling books, lose 70 pounds in 8 months, find my ideal mate, get healthy, increase my wealth, and much more.
Obviously, it works.
Here's the formula in brief:
1. Be grateful for what you already have.
2. Playfully declare what you would like to have with positive emotion, feeling as if it is already achieved.
3. Act on the nudges and opportunities that appear.
That's it. In my latest book, "The Attractor Factor," I explain a 5-step formula for getting what you want. It's useful for those times when you don't feel grateful, or can't decide on what you want, or don't understand the concept of letting go while taking inspired action. It's also helpful when you have issues about money, or deserving, or feel in any way blocked from your goals.
But the bottom-line for me is this: Declare what you would like with no attachment and plenty of good feeling, feel grateful for what you already have, and act on what appears. The result will be the manifestation of a happy life.
Let's explore this in depth.
1. Feel grateful now.
It doesn't mater where you live or what you have.
If you're reading this, you're most likely living like a king or queen compared to people in third world countries. You may even be living better than kings or queens from history, as they often lived in cold, violent, frightful times. You've got it made.
2. Choose what you want without attachment, feeling as if it is already achieved.
There's magic in saying "Id love to---(fill in the blank) but I won't die if I don't have it." Since the world is simply energy taking form, when you declare you want something, you begin to attract it. But when you say you need something, the need pushes it away. You want to select your desire, and feel the joy of already having it, without feeling any desperation. Need will push it away; Desire will attract it. If you feel as if you *already* have it, then you *will* have it.
3. Act on your opportunities and intuitions.
You may get offers, calls, or who knows what. Act on them. You never know what will lead you to your goal. Your ego cannot see the big picture. Intuition and opportunities will come to you from the larger view, and your job is to act on them. As you do, you will be taken to your goal, even when it appears you are being blocked away. Trust is key.
Is that really all there is to it?
Again, the fuller procedure in "The Attractor Factor" will take care of any snags in the process, but the basic process is simple. Let's walk through it:
1. Look around your room. What are you grateful for? Make a list. Get into the authentic feeling of true gratitude. In other words, be happy now. You don't need a reason to be happy. But if you want one, find something, anything, to be grateful for right now. When you're grateful, you're in a mental place that will attract more to be grateful for.
2. Look around the playground of your mind. What would you like to have, do, or be? What would be fun? Write it down. As you do, feel what it would be like to already have it now. Pretend you won the lotto. What would you want for yourself or others? What would be fun? The key is playful non-attachment while experiencing its completion *now.*
3. Now pay attention. As you go about your life, listen to your hunches and act on them, and pay attention to the opportunities and act on them. You never know what will take you in the direction of your goal. Your job is to take inspired action. You may have some work to do in this step, but the work will be from your heart, and will take you in the direction of getting your goal.
Why not go through the steps right now?
Write them down, experience them, and then check back in a few weeks and see how they are doing. You may surprise yourself by how easily and quickly your goals are achieved.
If you find yourself doubting the process, thinking negative, or in any way not enjoying the simplicity of the easy way to attain your goals, then consider learning the 5 step process in "The Attractor Factor."
Above all, have fun. Keep smiling. Be playful. Stay grateful. These are all elements of the new secret to manifesting your goals.
Remember the words of a famous song that also perfectly summaries this new way to achieve your goals: "Don't worry. Be happy."
www.mrfire.com
I've learned at least two things about achieving goals: There is an easy way and a hard way.
The hard way is to work night and day, stay obsessed, rarely sleep, and never give up.
Since everyone talks about the hard way, I want to address the easy way. After all, why struggle if you don't have to?
I've used the easy way to create bestselling books, lose 70 pounds in 8 months, find my ideal mate, get healthy, increase my wealth, and much more.
Obviously, it works.
Here's the formula in brief:
1. Be grateful for what you already have.
2. Playfully declare what you would like to have with positive emotion, feeling as if it is already achieved.
3. Act on the nudges and opportunities that appear.
That's it. In my latest book, "The Attractor Factor," I explain a 5-step formula for getting what you want. It's useful for those times when you don't feel grateful, or can't decide on what you want, or don't understand the concept of letting go while taking inspired action. It's also helpful when you have issues about money, or deserving, or feel in any way blocked from your goals.
But the bottom-line for me is this: Declare what you would like with no attachment and plenty of good feeling, feel grateful for what you already have, and act on what appears. The result will be the manifestation of a happy life.
Let's explore this in depth.
1. Feel grateful now.
It doesn't mater where you live or what you have.
If you're reading this, you're most likely living like a king or queen compared to people in third world countries. You may even be living better than kings or queens from history, as they often lived in cold, violent, frightful times. You've got it made.
2. Choose what you want without attachment, feeling as if it is already achieved.
There's magic in saying "Id love to---(fill in the blank) but I won't die if I don't have it." Since the world is simply energy taking form, when you declare you want something, you begin to attract it. But when you say you need something, the need pushes it away. You want to select your desire, and feel the joy of already having it, without feeling any desperation. Need will push it away; Desire will attract it. If you feel as if you *already* have it, then you *will* have it.
3. Act on your opportunities and intuitions.
You may get offers, calls, or who knows what. Act on them. You never know what will lead you to your goal. Your ego cannot see the big picture. Intuition and opportunities will come to you from the larger view, and your job is to act on them. As you do, you will be taken to your goal, even when it appears you are being blocked away. Trust is key.
Is that really all there is to it?
Again, the fuller procedure in "The Attractor Factor" will take care of any snags in the process, but the basic process is simple. Let's walk through it:
1. Look around your room. What are you grateful for? Make a list. Get into the authentic feeling of true gratitude. In other words, be happy now. You don't need a reason to be happy. But if you want one, find something, anything, to be grateful for right now. When you're grateful, you're in a mental place that will attract more to be grateful for.
2. Look around the playground of your mind. What would you like to have, do, or be? What would be fun? Write it down. As you do, feel what it would be like to already have it now. Pretend you won the lotto. What would you want for yourself or others? What would be fun? The key is playful non-attachment while experiencing its completion *now.*
3. Now pay attention. As you go about your life, listen to your hunches and act on them, and pay attention to the opportunities and act on them. You never know what will take you in the direction of your goal. Your job is to take inspired action. You may have some work to do in this step, but the work will be from your heart, and will take you in the direction of getting your goal.
Why not go through the steps right now?
Write them down, experience them, and then check back in a few weeks and see how they are doing. You may surprise yourself by how easily and quickly your goals are achieved.
If you find yourself doubting the process, thinking negative, or in any way not enjoying the simplicity of the easy way to attain your goals, then consider learning the 5 step process in "The Attractor Factor."
Above all, have fun. Keep smiling. Be playful. Stay grateful. These are all elements of the new secret to manifesting your goals.
Remember the words of a famous song that also perfectly summaries this new way to achieve your goals: "Don't worry. Be happy."
The #1 Secret to Selling E-Books Or,How I Found a Cure for Asthma
by Dr. Joe Vitale
www.7dayebook.com
Jim Edwards and I have been laughing all the way to the bank for about three years now. It's good, loud, contagious laughter, too. Even some other people, now e-book authors like us, are laughing and dancing in the streets, as well.
Why, you ask? Why is every day Mardi Gras for us?
Our best-selling e-book, on how to write your own e-book in only 7 days (over at www.7dayebook.com), continues to be a #1 best-seller at Clickbank. Jim and I share nice big checks every two weeks. And many others, now e-book authors, also get nice checks.
I tell you, it's a VERY good feeling.
But not everyone is getting checks for sales of their e-books yet.
In case you are wondering why they aren't making money yet, and we are, let me tell you a secret about selling e-books online:
People easily buy needed information instantly -- if they know about it and are convinced it will work.
Now don't dismiss that secret by saying, "That's obvious, Joe." It isn't obvious. People are writing e-books and then scratching their heads when people don't buy them. They haven't understood this secret.
Let me repeat it:
People easily buy needed information instantly -- if they know about it and are convinced it will work.
Now let me illustrate this secret with an actual case study:
A few months ago I had an asthma attack on a flight from Denver to Las Vegas. I didn't know it was asthma at the time. I just knew my chest hurt and I couldn't breathe. It wasn't until we landed and I spent $5,000 in a Vegas emergency room that I realized I had asthma.
Lucky me. It ruined the trip to party town, for sure.
Back in Texas, I began my quest for a cure. I was told Western medicine doesn't have a cure. They medicate you to regulate you. But cure you? Nope.
I looked into Eastern medicine and began a long series of acupuncture treatments and herbal supplements. This helped me breathe better and feel better -- for about twenty-four hours. Still, no cure.
I then went online and continued my search.
STOP and note this: I went ONLINE looking for something specific. Your customers are doing this, too. They aren't surfing. They are searching. They have a goal, an intention, a need for a solution. Help them.
I used Google, which the majority of people use, for my detective work. I come from a belief that there is always a way to do the impossible. It either exists or it can be created. So with that conviction in mind, I typed in search terms such as "asthma cure" and "asthma relief."
NOTE: Your customers are looking for specific information using key words. Research what key words they may be using at
http://www.digitalpoint.com/tools/suggestion/
I was then led to a site promising to cure my asthma in one week. That's a great claim for someone suffering from asthma. See the site at http://cure-your-asthma.com/
Note: How did I get there? I saw a Google ad when I did my Google search. You should be using Google Ads, too, but educate yourself first. See http://www.AdwordsUniversity.com
The site at http://cure-your-asthma.com/ looked good. While I wanted more details and more testimonials, my gut said go with it. I bought the e-book.
Note: I didn't buy a "book." I didn't want a book. I wanted a CURE. I wanted a solution. It didn't matter if this solution was a book, a manual, an audio. I was buying an answer to my problem, and an answer I wanted right NOW. Your customers do this, too. If they can find you,
if your website is convincing, and if you can deliver instantly, you can makes sales, too. Are you starting to sense how this works?
I read the e-book and marveled that it was basically compiled information about a method for curing asthma little known in the US but widely available in New Zealand and Australia. I found this fascinating.
Note: See how easy it is to create an e-book?
You can do the searching and compile the results and then sell the final report.
I read the book, clicked on resources, and before the night was done, I bought a home training course from a company in England, a book from a store in New Zealand, and I emailed a few practitioners of this asthma cure, as well. I probably spent $300 in an hour.
Note: When you provide a convincing solution to a problem, people act fast and will spend money easily. But they aren't buying an ebook; they are buying a solution to a problem that came in the form of an e-book. Get in the solution business.
There are many lessons in this case study. The most important is for you to not think of e-books as books, but as solutions. Consider what your prospects are looking for, what they are typing in at their search engines, and strive for a match.
Jim Edwards and I have a solution for people wanting to make money selling information online. It's our www.7dayebook.com. When they search for how to write e-books, they find our e-book. The rest, as they say, is history.
Note: You can also get a new e-book, freeee, with tons of information on how to create and sell e-books. See http://www.effortlessebooks.com.
www.7dayebook.com
Jim Edwards and I have been laughing all the way to the bank for about three years now. It's good, loud, contagious laughter, too. Even some other people, now e-book authors like us, are laughing and dancing in the streets, as well.
Why, you ask? Why is every day Mardi Gras for us?
Our best-selling e-book, on how to write your own e-book in only 7 days (over at www.7dayebook.com), continues to be a #1 best-seller at Clickbank. Jim and I share nice big checks every two weeks. And many others, now e-book authors, also get nice checks.
I tell you, it's a VERY good feeling.
But not everyone is getting checks for sales of their e-books yet.
In case you are wondering why they aren't making money yet, and we are, let me tell you a secret about selling e-books online:
People easily buy needed information instantly -- if they know about it and are convinced it will work.
Now don't dismiss that secret by saying, "That's obvious, Joe." It isn't obvious. People are writing e-books and then scratching their heads when people don't buy them. They haven't understood this secret.
Let me repeat it:
People easily buy needed information instantly -- if they know about it and are convinced it will work.
Now let me illustrate this secret with an actual case study:
A few months ago I had an asthma attack on a flight from Denver to Las Vegas. I didn't know it was asthma at the time. I just knew my chest hurt and I couldn't breathe. It wasn't until we landed and I spent $5,000 in a Vegas emergency room that I realized I had asthma.
Lucky me. It ruined the trip to party town, for sure.
Back in Texas, I began my quest for a cure. I was told Western medicine doesn't have a cure. They medicate you to regulate you. But cure you? Nope.
I looked into Eastern medicine and began a long series of acupuncture treatments and herbal supplements. This helped me breathe better and feel better -- for about twenty-four hours. Still, no cure.
I then went online and continued my search.
STOP and note this: I went ONLINE looking for something specific. Your customers are doing this, too. They aren't surfing. They are searching. They have a goal, an intention, a need for a solution. Help them.
I used Google, which the majority of people use, for my detective work. I come from a belief that there is always a way to do the impossible. It either exists or it can be created. So with that conviction in mind, I typed in search terms such as "asthma cure" and "asthma relief."
NOTE: Your customers are looking for specific information using key words. Research what key words they may be using at
http://www.digitalpoint.com/tools/suggestion/
I was then led to a site promising to cure my asthma in one week. That's a great claim for someone suffering from asthma. See the site at http://cure-your-asthma.com/
Note: How did I get there? I saw a Google ad when I did my Google search. You should be using Google Ads, too, but educate yourself first. See http://www.AdwordsUniversity.com
The site at http://cure-your-asthma.com/ looked good. While I wanted more details and more testimonials, my gut said go with it. I bought the e-book.
Note: I didn't buy a "book." I didn't want a book. I wanted a CURE. I wanted a solution. It didn't matter if this solution was a book, a manual, an audio. I was buying an answer to my problem, and an answer I wanted right NOW. Your customers do this, too. If they can find you,
if your website is convincing, and if you can deliver instantly, you can makes sales, too. Are you starting to sense how this works?
I read the e-book and marveled that it was basically compiled information about a method for curing asthma little known in the US but widely available in New Zealand and Australia. I found this fascinating.
Note: See how easy it is to create an e-book?
You can do the searching and compile the results and then sell the final report.
I read the book, clicked on resources, and before the night was done, I bought a home training course from a company in England, a book from a store in New Zealand, and I emailed a few practitioners of this asthma cure, as well. I probably spent $300 in an hour.
Note: When you provide a convincing solution to a problem, people act fast and will spend money easily. But they aren't buying an ebook; they are buying a solution to a problem that came in the form of an e-book. Get in the solution business.
There are many lessons in this case study. The most important is for you to not think of e-books as books, but as solutions. Consider what your prospects are looking for, what they are typing in at their search engines, and strive for a match.
Jim Edwards and I have a solution for people wanting to make money selling information online. It's our www.7dayebook.com. When they search for how to write e-books, they find our e-book. The rest, as they say, is history.
Note: You can also get a new e-book, freeee, with tons of information on how to create and sell e-books. See http://www.effortlessebooks.com.
How to Make Money Fast Online
by Dr. Joe Vitale
www.mrfire.com
Don't throw in the towel. I know you've been reading about people making money online. I know you've tried to do it. Well, don't give up just yet.
I have a plan to help you make at least some money on the Internet, and I'm going to give it to you right now.
Here's my online money formula in brief:
Basically, find out what this week's most popular searches are at Google. Then pick one of them and quickly generate an e-book, e-report, or even e-audio related to that subject. Put up a site and start selling. List one copy on Ebay. That's it.
Here's how it works in detail:
1. Go to http://www.google.com/press/zeitgeist.html
and see what the hot searches are currently.
2. Pick one of them that you are at least somewhat curious about.
3. Research the subject online, compiling information about the subject. This will be your e-product. Be creative. Develop something people searching on this topic will want. (Get help on how to create e-books fast at www.7dayebook.com )
4. Then quickly put up a one-page website and offer your e-product for sale. You can put up sites at http://www.godaddy.com (A one-page site there is only $14.95 a year).
5. List one copy of your product on Ebay. This will get your product and site noticed right away by millions of people.
In short, you're riding the wave of the public's interest. This is a tried and true money-making secret.
For example, on Easter a friend showed me a book of nothing but questions and answers about the movie, "The Passion of The Christ."
The book is compiled data. Yet because it ties to the current frenzy of interest in Mel Gibson's movie, the book is selling and the author is getting on national TV and radio shows.
Cindy Cashman just used this exact same idea to create two e-books that spin-off of Donald Trump's current TV show. See CindyCashman.com Unless Trump actually trademark's the phrases, "You're hired!" and "You're fired!", Cindy is going to profit from Trump's stardom.
You can do this, too. Simply create something that ties to an existing popular search and use the above steps to jump-start your sales.
For example, one week last April one of the top searches was for "IRS." Obviously if you had information to help people deal with the IRS, you could capitalize on it. But if you didn't have any info, you could search the net for it, find an angle that is fresh, and release your own IRS product.
Another week the name "elisha cuthbert" was a top-10 search item. You could compile a directory of all the sites showing pictures of the actress, compile quotes by her, or maybe create an Elisha Cuthbert cookbook, beauty tips guide, joke book, or whatever, based on your web searches.
Or you could go contrarian and create something called "Why I Hate Elisha Cuthbert." (I don't. I think she's a great actress in the TV show '24' and I hear she's a nice person, too.)
Or you can get outrageous and create a campaign called "Elisha Cuthbert for President." Your site could sell an e-book where you offer Elisha as a candidate.
Get the idea?
Not everyone reading this article will act on this formula, but those who do have a good chance of making a lot of money fast.
Will you be one of them?
www.mrfire.com
Don't throw in the towel. I know you've been reading about people making money online. I know you've tried to do it. Well, don't give up just yet.
I have a plan to help you make at least some money on the Internet, and I'm going to give it to you right now.
Here's my online money formula in brief:
Basically, find out what this week's most popular searches are at Google. Then pick one of them and quickly generate an e-book, e-report, or even e-audio related to that subject. Put up a site and start selling. List one copy on Ebay. That's it.
Here's how it works in detail:
1. Go to http://www.google.com/press/zeitgeist.html
and see what the hot searches are currently.
2. Pick one of them that you are at least somewhat curious about.
3. Research the subject online, compiling information about the subject. This will be your e-product. Be creative. Develop something people searching on this topic will want. (Get help on how to create e-books fast at www.7dayebook.com )
4. Then quickly put up a one-page website and offer your e-product for sale. You can put up sites at http://www.godaddy.com (A one-page site there is only $14.95 a year).
5. List one copy of your product on Ebay. This will get your product and site noticed right away by millions of people.
In short, you're riding the wave of the public's interest. This is a tried and true money-making secret.
For example, on Easter a friend showed me a book of nothing but questions and answers about the movie, "The Passion of The Christ."
The book is compiled data. Yet because it ties to the current frenzy of interest in Mel Gibson's movie, the book is selling and the author is getting on national TV and radio shows.
Cindy Cashman just used this exact same idea to create two e-books that spin-off of Donald Trump's current TV show. See CindyCashman.com Unless Trump actually trademark's the phrases, "You're hired!" and "You're fired!", Cindy is going to profit from Trump's stardom.
You can do this, too. Simply create something that ties to an existing popular search and use the above steps to jump-start your sales.
For example, one week last April one of the top searches was for "IRS." Obviously if you had information to help people deal with the IRS, you could capitalize on it. But if you didn't have any info, you could search the net for it, find an angle that is fresh, and release your own IRS product.
Another week the name "elisha cuthbert" was a top-10 search item. You could compile a directory of all the sites showing pictures of the actress, compile quotes by her, or maybe create an Elisha Cuthbert cookbook, beauty tips guide, joke book, or whatever, based on your web searches.
Or you could go contrarian and create something called "Why I Hate Elisha Cuthbert." (I don't. I think she's a great actress in the TV show '24' and I hear she's a nice person, too.)
Or you can get outrageous and create a campaign called "Elisha Cuthbert for President." Your site could sell an e-book where you offer Elisha as a candidate.
Get the idea?
Not everyone reading this article will act on this formula, but those who do have a good chance of making a lot of money fast.
Will you be one of them?
A Secret About Money
by Dr. Joe Vitale
www.mrfire.com
Let me tell you a secret about money.
One day Pat O'Bryan, a wonderful Texas musician well known in Europe, walked into a Master Mind group we are in and announced, "One day I'm going to write a book titled, 'The Myth of Passive Income.'"
He was joking. Everyone laughed. He had been working hard on his site at www.InstantChange.com and realized from first-hand experience that there is little passive about passive income.
I heard an opportunity.
"You ought to write that book right now," I said.
Every one shut up. They looked at me.
"It's a great idea," I explained. "People think passive income is doing nothing all day and making money while you sleep. It isn't quite like that. So let's blow the whistle and tell people the truth."
Pat was beginning to learn how to act when an opportunity popped up.
"I'll do it," he said.
We met in the parking lot after the group meeting.
He asked, "Would you go ahead and write a letter asking people making money online if they would contribute an article to our book? We just want to know what a typical day for them is like. I bet they don't sit around doing nothing."
Suddenly I was the coauthor in this project. Well, I see opportunities and jump on them, too. I agreed.
I went home, went to my computer, and drafted a letter. It was simple. I asked people online if they would tell us what a day was like in their "passive" world. I sent the letter to Pat.
He approved it almost instantly.
I then sent it out to every list owner I knew. This all happened within maybe three hours.
Within 24 hours we had wonderful articles by David Garfinkel and Tom Antion. Later the same day I heard from Jim Edwards, Yanik Silver, Jo Han Mok, and other online giants, all agreeing to send articles for our book.
And we just released the ebook today. (See it at
http://www.MythOfPassiveIncome.com.)
Now note what happened here:
A spontaneous joke became a project. That project began to take form within three hours. And within one day the book was being written -- and not by Pat OR me.
This process is how I created such mon-ey-making digital products as my online e-classes, several bestselling e-books, and even a few online promotional campaigns. I came up with the ideas and within minutes acted on them. The result: Success.
So what does money like?
Money likes speed.
That's the secret few know about money.
Money comes to those who act fast.
If you think, wonder, question, doubt, plan, meet, discuss, or in any other way drag your feet, money goes to the next person in line.
If you want to know how I've managed to write so many books and articles, it's because I act fast. This very article is an example.
Twenty minutes ago I got the idea to write something about "Money liking action." I thought I should write it some day. Then I thought, "Why not NOW?"
Well, here you go.
It's done.
And I'm now sending it out to the online world. It will tell people about me and my products, send some people to my site at www.MrFire.com and others to Pat's site at www.InstantChange.com and still others to http://www.MythOfPassiveIncome.com and we'll both make money now and later.
It happened because I know a secret about money.
You now know the secret, too.
So -- What are YOU waiting to do?
www.mrfire.com
Let me tell you a secret about money.
One day Pat O'Bryan, a wonderful Texas musician well known in Europe, walked into a Master Mind group we are in and announced, "One day I'm going to write a book titled, 'The Myth of Passive Income.'"
He was joking. Everyone laughed. He had been working hard on his site at www.InstantChange.com and realized from first-hand experience that there is little passive about passive income.
I heard an opportunity.
"You ought to write that book right now," I said.
Every one shut up. They looked at me.
"It's a great idea," I explained. "People think passive income is doing nothing all day and making money while you sleep. It isn't quite like that. So let's blow the whistle and tell people the truth."
Pat was beginning to learn how to act when an opportunity popped up.
"I'll do it," he said.
We met in the parking lot after the group meeting.
He asked, "Would you go ahead and write a letter asking people making money online if they would contribute an article to our book? We just want to know what a typical day for them is like. I bet they don't sit around doing nothing."
Suddenly I was the coauthor in this project. Well, I see opportunities and jump on them, too. I agreed.
I went home, went to my computer, and drafted a letter. It was simple. I asked people online if they would tell us what a day was like in their "passive" world. I sent the letter to Pat.
He approved it almost instantly.
I then sent it out to every list owner I knew. This all happened within maybe three hours.
Within 24 hours we had wonderful articles by David Garfinkel and Tom Antion. Later the same day I heard from Jim Edwards, Yanik Silver, Jo Han Mok, and other online giants, all agreeing to send articles for our book.
And we just released the ebook today. (See it at
http://www.MythOfPassiveIncome.com.)
Now note what happened here:
A spontaneous joke became a project. That project began to take form within three hours. And within one day the book was being written -- and not by Pat OR me.
This process is how I created such mon-ey-making digital products as my online e-classes, several bestselling e-books, and even a few online promotional campaigns. I came up with the ideas and within minutes acted on them. The result: Success.
So what does money like?
Money likes speed.
That's the secret few know about money.
Money comes to those who act fast.
If you think, wonder, question, doubt, plan, meet, discuss, or in any other way drag your feet, money goes to the next person in line.
If you want to know how I've managed to write so many books and articles, it's because I act fast. This very article is an example.
Twenty minutes ago I got the idea to write something about "Money liking action." I thought I should write it some day. Then I thought, "Why not NOW?"
Well, here you go.
It's done.
And I'm now sending it out to the online world. It will tell people about me and my products, send some people to my site at www.MrFire.com and others to Pat's site at www.InstantChange.com and still others to http://www.MythOfPassiveIncome.com and we'll both make money now and later.
It happened because I know a secret about money.
You now know the secret, too.
So -- What are YOU waiting to do?
What is the Secret to Getting Rich Today?"
by Dr. Joe Vitale
www.MrFire.com
It's Saturday morning as I write this article. I'm headed out to the lake today. A friend bought a boat and wants to take Nerissa and me out for a ride. Since I haven't had a day off in months, I'm ready for the clean air, the sun on my face, and the fast ride with good company.
Still, I'm nervous.
I'm afraid he's going to ask me about last weekend's seminar. People paid $5,000 each and came from across the planet to attend my private intensive event on Hypnotic Writing skills. I allowed only 10 people in the room. And I screened everyone who attended. I was about to reveal the most advanced strategies known to humanity for persuading with words, and I didn't want any riff raff.
I'm not kidding. I even had a guest speaker reveal the chilling little known secrets of persuasion. He had been raised in a cult. Later, he was an undercover agent. He once had a shotgun held to his head for 40 minutes. He used words to escape with his life. It was all, well, hypnotic.
This is the kind of forbidden knowledge I revealed in my weekend intensive.
My friend knows this. Like a lot of people, he's curious. He heard that I revealed the three secrets to writing copy that I've never told anyone before.
He heard that I explained my own private formula for writing sale letters -- a formula I've never revealed anywhere, ever before.
He also knows that I explained my private checklists for reviewing copy. And -- I almost regret this -- I gave away some of my original tricks for making all writing more engaging, almost irresistible to read.
I also revealed my ideas about Hypnotic Graphics, the "intimacy factor," the wisdom in comic books, a lesson from hypnosis, the power of optical illusions in words, the need to strive for the impossible, how to direct the mind, and more. I even explained how people think, and unveiled why I call myself the "Michelangelo of Words."
On top of all that, I gave the 10 people in my event a copy of my new volume, the Hypnotic Writing Training Manual, the definitive, ultimate work I will never sell or give away because it is so powerful. (There's one graphic in the manual so gripping that the man who bound the books for me looked at it and said, "Trippy!")
My friend wants to know what I revealed. He also wants that manual. Yes, he's a friend. But he's also in business.
He knows that if he learns and uses these proven methods, his business will double, maybe even triple. People who attended the event said the experience was a "20" on a scale of 1-10, with 10 being fantastic. My friend is drooling.
What am I going to do?
Go to the lake, take the boat ride, and prepare myself to be grilled by my friend, or stay here and work on something important?
The truth is, the question is for you to answer.
That's right.
You.
Do you want to spend the day on the lake -- or whatever the equivalent of that is to you -- or to do you want to knuckle down and make some real money in your own business?
The question concerns choice, life direction, and your own personal power.
Most people get bounced around by the circumstances of life. As I say in my forthcoming new book, "The Attractor Factor," you are the primary creative force in your life.
You can choose where you want to go, or you can let the winds blow you around like a mindless feather.
This morning my friend invited me to the lake. Will I go or will I stay here and work?
The answer is obvious. He's waiting for me right now.
But here I am, writing this article for you. This comes first. This is more important. This is crucial.
But what's your answer?
When you're torn between learning how to make a good living online, and a distraction, what do you choose?
Anyone serious about making money or even getting rich on the Internet, or anywhere else, needs to come from a position of mental strength.
After all, many people say they want to get rich. But how many of them are investing in their own success? How many invest in books, courses, seminars, and trainings? And of those who do invest in their own desire to get rich, how many actually use what they learn? How many choose to "go to the lake" rather than implement what they learn?
My question to you today is this:
Who is making your choices?
Your answer is the key to your success.
As for me, will I go to the lake today?
Maybe. Balance is good. Play is good. But I first have to finish this article for you. It contains a message for all of us. It's the top priority. It can help you, and others, discover the secret for getting rich.
Am I worried about my friend probing, wanting to get the confidential secrets of my $5,000 weekend?
Not anymore. I've set my mind to close that door. Anyone who wants my secrets knows how to get them. We filmed and recorded the entire weekend. I'll announce how to get them on October 5.
The lesson here is this:
Who's in charge of you?
Will you read this article and make a decision to do what's right for your goal to be rich, or will you go turn on the TV?
The choice is yours.
Your future depends on your answer.
Your wealth depends on your answer.
Choose wisely.
That said, I'm now headed to the lake.
www.MrFire.com
It's Saturday morning as I write this article. I'm headed out to the lake today. A friend bought a boat and wants to take Nerissa and me out for a ride. Since I haven't had a day off in months, I'm ready for the clean air, the sun on my face, and the fast ride with good company.
Still, I'm nervous.
I'm afraid he's going to ask me about last weekend's seminar. People paid $5,000 each and came from across the planet to attend my private intensive event on Hypnotic Writing skills. I allowed only 10 people in the room. And I screened everyone who attended. I was about to reveal the most advanced strategies known to humanity for persuading with words, and I didn't want any riff raff.
I'm not kidding. I even had a guest speaker reveal the chilling little known secrets of persuasion. He had been raised in a cult. Later, he was an undercover agent. He once had a shotgun held to his head for 40 minutes. He used words to escape with his life. It was all, well, hypnotic.
This is the kind of forbidden knowledge I revealed in my weekend intensive.
My friend knows this. Like a lot of people, he's curious. He heard that I revealed the three secrets to writing copy that I've never told anyone before.
He heard that I explained my own private formula for writing sale letters -- a formula I've never revealed anywhere, ever before.
He also knows that I explained my private checklists for reviewing copy. And -- I almost regret this -- I gave away some of my original tricks for making all writing more engaging, almost irresistible to read.
I also revealed my ideas about Hypnotic Graphics, the "intimacy factor," the wisdom in comic books, a lesson from hypnosis, the power of optical illusions in words, the need to strive for the impossible, how to direct the mind, and more. I even explained how people think, and unveiled why I call myself the "Michelangelo of Words."
On top of all that, I gave the 10 people in my event a copy of my new volume, the Hypnotic Writing Training Manual, the definitive, ultimate work I will never sell or give away because it is so powerful. (There's one graphic in the manual so gripping that the man who bound the books for me looked at it and said, "Trippy!")
My friend wants to know what I revealed. He also wants that manual. Yes, he's a friend. But he's also in business.
He knows that if he learns and uses these proven methods, his business will double, maybe even triple. People who attended the event said the experience was a "20" on a scale of 1-10, with 10 being fantastic. My friend is drooling.
What am I going to do?
Go to the lake, take the boat ride, and prepare myself to be grilled by my friend, or stay here and work on something important?
The truth is, the question is for you to answer.
That's right.
You.
Do you want to spend the day on the lake -- or whatever the equivalent of that is to you -- or to do you want to knuckle down and make some real money in your own business?
The question concerns choice, life direction, and your own personal power.
Most people get bounced around by the circumstances of life. As I say in my forthcoming new book, "The Attractor Factor," you are the primary creative force in your life.
You can choose where you want to go, or you can let the winds blow you around like a mindless feather.
This morning my friend invited me to the lake. Will I go or will I stay here and work?
The answer is obvious. He's waiting for me right now.
But here I am, writing this article for you. This comes first. This is more important. This is crucial.
But what's your answer?
When you're torn between learning how to make a good living online, and a distraction, what do you choose?
Anyone serious about making money or even getting rich on the Internet, or anywhere else, needs to come from a position of mental strength.
After all, many people say they want to get rich. But how many of them are investing in their own success? How many invest in books, courses, seminars, and trainings? And of those who do invest in their own desire to get rich, how many actually use what they learn? How many choose to "go to the lake" rather than implement what they learn?
My question to you today is this:
Who is making your choices?
Your answer is the key to your success.
As for me, will I go to the lake today?
Maybe. Balance is good. Play is good. But I first have to finish this article for you. It contains a message for all of us. It's the top priority. It can help you, and others, discover the secret for getting rich.
Am I worried about my friend probing, wanting to get the confidential secrets of my $5,000 weekend?
Not anymore. I've set my mind to close that door. Anyone who wants my secrets knows how to get them. We filmed and recorded the entire weekend. I'll announce how to get them on October 5.
The lesson here is this:
Who's in charge of you?
Will you read this article and make a decision to do what's right for your goal to be rich, or will you go turn on the TV?
The choice is yours.
Your future depends on your answer.
Your wealth depends on your answer.
Choose wisely.
That said, I'm now headed to the lake.
Evil Marketing? What A Buffalo rancher taught me about selling
by Dr. Joe Vitale
www.MrFire.com
Yesterday I met a rancher who raises buffalo and sells bison products. He clearly loves his job. He gushed facts. For example:
I didn't know buffalo never get cancer. Or that buffalo meat is leaner, healthier and better for you than any other red meat. I also didn't know that buffalo contains less calories than even chicken.
"Most people just don't know how to cook it," the rancher explained. "Since the meat is lean, it needs to be slowly cooked on a really low flame."
He went on to add:
"People on the Paleo Diet, sometimes called the caveman diet, really love it. It helps them lose weight and get trim naturally," he said. "I eat one to two pounds of bison every day, some veggies, and I'm fit and strong."
Since I'm into wellness and just lost over 70 pounds, I was eager to hear all this. I was so taken by this new information that I placed a large order on the spot.
But the rancher also had some opinions that made me curious.
"I'm just a rancher," he told me. "I run my ranch by myself and I work night and day, yet at the end of it all, I have to go out and market this stuff. I almost hate it."
"You hate marketing?" I asked.
"I just saw the actor Billy Bob Thornton on television and he said, 'Marketing is evil.'"
"That's interesting," I countered. "The reason Thornton is on television is he is marketing the latest movie he's in."
"Well, I don't like marketing," the rancher told me. "Maybe it's because I don't know how to do it."
At this point, Nerissa came out and met the rancher, too. He offered her a sample of the buffalo jerky he made. He held it out in front of her as he said:
"You'll eat this and you won't want anything else the rest of the day. This is the most filling and satisfying food you'll ever have," he said. "There are no preservatives and it's all natural."
Of course, at that point I wanted some jerky, too.
When the rancher went to write up our order, he pulled a beautiful notebook out of his truck. He started to place it on the hood of my BMW Z3 sports car when I stopped him.
"I don't want it scratched," I said.
"Look at this," he said, rubbing the leather on the notebook. "Go ahead and touch it and see how smooth it is."
I did. The leather was melted butter soft.
The rancher then asked me something hypnotic:
"Can you imagine walking into a meeting with one of these under your arm?"
Of course, that natural question activated the visual part of my brain and engaged my ego. I instantly wanted the unusual product.
"How can I get one of those?" I asked.
"I can have one made for you, if you want."
I ordered one of the buffalo notebooks, too.
I then paid the rancher, shook his hand, and he got in his truck, still muttering that he didn't like marketing. He said he was so behind in learning marketing that he was prehistoric in his practices.
"Guess you're doing Paleo Marketing," I offered.
He laughed and drove off.
He didn't seem to notice that his "non-marketing" made a lot of sales that day. I bought meat, jerky, and a notebook. I also bought a case of honey, which I forgot to mention. None of it was cheap, either.
I've said it before and I'll say it again: Marketing is simply engagingly informing the people most likely to be interested in your product or service that it's available.
This is what I teach people in my Executive Mentoring Program. I'll repeat it:
"Marketing is simply engagingly informing the people most likely to be interested in your product or service that it's available."
It's not about manipulation.
It's about information.
The more passionately and sincerely you convey your information, the more hypnotic your marketing will be.
But if you try to market your business to someone who has no interest in it, you may be considered evil.
That rancher was marketing, though he'd never admit it. His love for his product was apparent. He eats buffalo, wears buffalo, raises buffalo, and talks buffalo. He doesn't talk bull, he talks buffalo. And when he talks, if the people listening are at all interested in bison, they buy.
Marketing is only "evil" when you lie or mislead people to make a sale, or when your message isn't appropriate for the audience you reached. No one should ever do that sort of mis-guided marketing. Ever. There's no excuse for it.
If you're offering a product or service you believe in, then share your excitement for it to the right audience. (If you don't believe in your product or service, what are you doing trying to sell it?)
Said another way, if you have something that would truly benefit a certain group of people, and you don't tell them, aren't you doing them a dis-service?
Again, marketing is basically sharing your love. Your passion. Your belief. When you share it with someone who welcomes it, more often than not it leads to a sale. Naturally. Easily. Effortlessly.
And that's no BS.
www.MrFire.com
Yesterday I met a rancher who raises buffalo and sells bison products. He clearly loves his job. He gushed facts. For example:
I didn't know buffalo never get cancer. Or that buffalo meat is leaner, healthier and better for you than any other red meat. I also didn't know that buffalo contains less calories than even chicken.
"Most people just don't know how to cook it," the rancher explained. "Since the meat is lean, it needs to be slowly cooked on a really low flame."
He went on to add:
"People on the Paleo Diet, sometimes called the caveman diet, really love it. It helps them lose weight and get trim naturally," he said. "I eat one to two pounds of bison every day, some veggies, and I'm fit and strong."
Since I'm into wellness and just lost over 70 pounds, I was eager to hear all this. I was so taken by this new information that I placed a large order on the spot.
But the rancher also had some opinions that made me curious.
"I'm just a rancher," he told me. "I run my ranch by myself and I work night and day, yet at the end of it all, I have to go out and market this stuff. I almost hate it."
"You hate marketing?" I asked.
"I just saw the actor Billy Bob Thornton on television and he said, 'Marketing is evil.'"
"That's interesting," I countered. "The reason Thornton is on television is he is marketing the latest movie he's in."
"Well, I don't like marketing," the rancher told me. "Maybe it's because I don't know how to do it."
At this point, Nerissa came out and met the rancher, too. He offered her a sample of the buffalo jerky he made. He held it out in front of her as he said:
"You'll eat this and you won't want anything else the rest of the day. This is the most filling and satisfying food you'll ever have," he said. "There are no preservatives and it's all natural."
Of course, at that point I wanted some jerky, too.
When the rancher went to write up our order, he pulled a beautiful notebook out of his truck. He started to place it on the hood of my BMW Z3 sports car when I stopped him.
"I don't want it scratched," I said.
"Look at this," he said, rubbing the leather on the notebook. "Go ahead and touch it and see how smooth it is."
I did. The leather was melted butter soft.
The rancher then asked me something hypnotic:
"Can you imagine walking into a meeting with one of these under your arm?"
Of course, that natural question activated the visual part of my brain and engaged my ego. I instantly wanted the unusual product.
"How can I get one of those?" I asked.
"I can have one made for you, if you want."
I ordered one of the buffalo notebooks, too.
I then paid the rancher, shook his hand, and he got in his truck, still muttering that he didn't like marketing. He said he was so behind in learning marketing that he was prehistoric in his practices.
"Guess you're doing Paleo Marketing," I offered.
He laughed and drove off.
He didn't seem to notice that his "non-marketing" made a lot of sales that day. I bought meat, jerky, and a notebook. I also bought a case of honey, which I forgot to mention. None of it was cheap, either.
I've said it before and I'll say it again: Marketing is simply engagingly informing the people most likely to be interested in your product or service that it's available.
This is what I teach people in my Executive Mentoring Program. I'll repeat it:
"Marketing is simply engagingly informing the people most likely to be interested in your product or service that it's available."
It's not about manipulation.
It's about information.
The more passionately and sincerely you convey your information, the more hypnotic your marketing will be.
But if you try to market your business to someone who has no interest in it, you may be considered evil.
That rancher was marketing, though he'd never admit it. His love for his product was apparent. He eats buffalo, wears buffalo, raises buffalo, and talks buffalo. He doesn't talk bull, he talks buffalo. And when he talks, if the people listening are at all interested in bison, they buy.
Marketing is only "evil" when you lie or mislead people to make a sale, or when your message isn't appropriate for the audience you reached. No one should ever do that sort of mis-guided marketing. Ever. There's no excuse for it.
If you're offering a product or service you believe in, then share your excitement for it to the right audience. (If you don't believe in your product or service, what are you doing trying to sell it?)
Said another way, if you have something that would truly benefit a certain group of people, and you don't tell them, aren't you doing them a dis-service?
Again, marketing is basically sharing your love. Your passion. Your belief. When you share it with someone who welcomes it, more often than not it leads to a sale. Naturally. Easily. Effortlessly.
And that's no BS.
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